Do it FKN anyways.
A membership program for wellness entrepreneurs who get shit done.
Founding member price. Only $57 a month.
All good businesses are built on two things.
Incredible strategy and a rock-solid mindset. You'll learn both in here. Strategy is honestly boring and repetitive, and when it gets boring, that's how you know you're doing it right. What actually stops most people is never the plan. It's the mindset and identity stuff underneath it. So that's what we work on, together.
This is for the ones willing to do it.
I'm not here to convince you that you deserve to make money. I'm here to show you how, because you're ready to receive it. That only works if you're actually going to do the work.
You're in the right place if
- You're done waiting to feel ready and you want to move.
- You're willing to be seen and put the reps in, even when it's uncomfortable.
- You want a coach who tells you the truth, not one who just validates you.
- You're ready to treat this like the self-development container it is.
- You believe wellness entrepreneurs deserve to be genuinely wealthy.
This isn't for you if
- You want a magic formula that takes no effort. That isn't real.
- You want someone to build the whole thing for you.
- You want to feel good more than you want to actually change.
- You're not willing to get visible and say what you believe.
The five identity shifts.
Every successful person I've worked with is walking through these. You probably already are. Inside DIFA we go deep on all of them, on the regular.
You're not selling classes. You're selling change. Stop introducing yourself as "just" a yoga teacher. Think in outcomes and offers, not hours and sessions.
Visibility is a practice, like anything else. Strong opinions are an act of generosity. Being liked by everybody means being chosen by no one.
Your fear of being disliked is one of the most expensive habits you have. Clarity is what your people are actually paying you for.
Your mind is either your greatest asset or your worst weapon. Caring for your nervous system is not a luxury. It's business infrastructure.
Saying no to the wrong things creates space for the right ones. Everything you say yes to should be in service of the goal.
This is what lands in your feed. Every single day.
This is the membership you show up to daily. Pop in every day for your fix of motivation, inspiration, and real strategy, so you stay in the game and keep moving. Here's a taste of what's waiting inside.
Day 8: Fill up your classes and membership masterclass. The most effective things I did that filled my classes and studio and made people OBSESSED with coming back again and again.
Day 11: Business Plan Calculator, Business Plan and Marketing Plan. Nothing better than a plan, a system, and a regulated nervous system. That's when you're free to be your most creative, bad ass, sexy self.
Day 13: Content training. If your content feels like it's "not working," listen to this immediatlyyyyy.
Day 15: Stop giving your genius away in tiny slices. YOU ARE THE WHOLE PIE BABY.
Day 16: You are the source. It's time to start bragging about everything you've already created, no matter where you are right now.
And a new one drops tomorrow.
Plus 10+ hours already waiting in the vault the second you join.
Get accessOne membership. All of it.
- ✺Five new trainings every week from Heather, on the stuff that actually moves your business this week. Mindset, money, content, IG and TikTok, messaging, tech, AI.
- ✺The full training vault, 10+ hours of trainings, instant access, listen on your schedule and go as deep as you want.
- ✺Business tools built in, including the Business Plan Calculator, Business Plan and Marketing Plan, ready to plug your own numbers into.
- ✺A private community of wellness entrepreneurs who are building, not complaining. Ask, share your disruptive-brand ideas, get feedback, stay in it.
- ✺Founding-member price you keep forever. You'll never pay more than you do today, even after the price goes up for everyone else.
What members are saying.
It was like peeking behind the curtain. I realized how close I am to being a business person. I can see it, and I can see me. They've all been enlightening and valuable. Thank you for getting sober. Thank you for sharing your Truth.
Thank you for sharing your wisdom and business acumen with us all. I'm making my way through your content and finding it so helpful already. It makes me feel less alone on this wild journey.
I'm Heather. I built two six-figure businesses in the yoga world by being fully myself, and I'm about to make it three.
E-RYT 500, YACEP, founder of We Be Yoga. I built, ran, and sold an award-winning studio, trained hundreds of teachers, and sold out trainings, workshops, and retreats. Not because I have a giant following, but because I know how to build something people actually want and talk about it in a way that gets a yes.
I'm not here to convince you that you deserve to make money. I'm here to show you how, because you're ready to receive it.
I've spent years and close to six figures being coached by the best, then figured out how to make it work in the yoga world, because our world is different and most business advice out there isn't built for us. I'm a sober woman, and I show up for this work every single day no matter what, because I hold myself to the highest standards. I know I'm meant for really, really big FKN things. And I know you are too. DIFA is the room I wish existed when I started.
Lock it in before it goes up.
This is the founding member rate, and it's honestly insane. You keep this monthly price forever, and it's going up very soon. Lock yours in now.
This is the best $57 you'll ever spend. There's such an unbelievable amount of knowledge, strategy, and inspiration packed in here that if it isn't worth every single FKN penny, you cancel anytime, just 3 days before your billing date. There's literally no risk. You'd be FKN insane not to jump in.
Questions, answered.
When does it start?
The second you enroll. Instant access to the full vault, the community, and every drop from here on. No cohort, no waiting. You start today.
How much time does this take?
As much or as little as you've got. Trainings are short and usable. Most members hit play on one, do the thing, and get on with their day. Built to fit around a full schedule, not add to the overwhelm.
What if I'm just getting started?
Even better. The vault starts at the foundation, mindset, niche, ideal client, offers, and builds up. You don't need business experience. You need the willingness to learn and to actually do the work.
What does "founding member" mean?
It means you're getting in at the lowest price this will ever be. You lock in today's rate and keep it forever, even after the price goes up for everyone who joins later. Early supporters always get the best deal.
Can I cancel?
Yes, literally anytime. Just cancel at least 3 days before your next billing date. No calls, no guilt, no hoops.
If you made it this far, you already FKN know.
You're gonna love the shit out of this. The version of you who does this work, who charges for what she's worth, who lets herself be seen and stops waiting to feel ready? She's the price of admission, and she's already in you. Let's spend a month together and get this thing rocking and rolling.
Keep this price forever. It goes up very soon. Cancel anytime.
