I'm not here to convince you that you deserve to make money. I'm here to show you how.
Hi, I'm Heather. Founder of We Be Yoga, E-RYT 500, YACEP, and the coach yoga teachers and wellness entrepreneurs come to when they're ready to fkn explode their business.
I built this by being fully myself, not by having a giant following. You can too.
The short version, no fluff.
I did every part of this the hard way first, so you don't have to. Here's the actual timeline.
The oatmeal days
Broke, newly sober, and eating oatmeal for dinner because that's what there was. I didn't have a plan. I had a decision: I was going to build something that paid me, and I was going to do it as myself.
The studio nobody told me to open
I opened a yoga studio in the middle of a pandemic on a personal loan, with everybody telling me not to. I built it from the ground up into an award-winning studio and a registered yoga school, trained dozens of teachers who are out there working and thriving, and sold out trainings, workshops, and retreats without a big following or a fancy brand.
$250,000 before I finished my 300-hour
That's the number I'd created in revenue before my advanced training was even done. Not because I was the best teacher out there. Because I learned how to sell what I already had.
I got coached. A lot.
I've spent tens of thousands of dollars being coached by some of the best in the business, and I spent years translating what they taught into something that actually works in the yoga world. Because the yoga world is different, and most business advice isn't built for us.
I sold the studio and went all in on you
I built it, ran it, grew it, and sold it. Then I took everything I'd learned and turned it into coaching for yoga teachers, studio owners, and wellness entrepreneurs. The online coaching business did over $78,000 in under five months. That's the model I teach now.
I help you sell the certification you already have.
You don't need another training. You need these four sharp, and then you need to run the reps. That's the whole method.
Social media
Posting that actually builds something, instead of posting into the void.
Messaging
Words specific enough that the right person thinks you wrote it for her.
Sales
Offers worth buying, priced so the math works, and the guts to ask.
Identity
The woman running the business. This is the part that decides everything.
Permission To Be Rich
Twelve months of weekly live coaching, the full business curriculum, 1:1 Voxer access to me, and an in-person retreat. Three tiers.
See the MastermindDo It FKN Anyways
Five new trainings a week from me, the full vault, and a community of wellness entrepreneurs who are actually building. $57 a month.
Join DIFAWhat happens when people actually do the work.
Real clients, real numbers. Every one of these has a podcast episode you can go listen to.
Hollie Kolcz came to me running one studio on flyers and word of mouth. She opened a second one and blew past $10K months. Hear her episode
Tiffany Shepeard quit the corporate job, built a group program, a membership, a podcast, and ran her own ads. Then doubled her MRR. Hear her episode
A private client went from never having sold anything over a few hundred dollars to a multi four figure sale in two months. Hear how
Let's build the business that matches your expertise.
If any of this made you sit up straighter, that's your answer. Start with the daily habit or go straight to the deep end. Either way, you're not doing it alone anymore.
Rather talk it through first? DM me @webeyogaofficial and I'll tell you straight which one is right for you.
