Congratulations, hottie. You just found your next business coach.
I'm not like everybody else, and you shouldn't be either. I'm so happy you landed here, because your whole fkn life is about to change. I'm the go-to coach for yoga teachers, studio owners, and wellness entrepreneurs who are building big businesses, making a massive impact, and unapologetically making a lot of money doing it.
Heather Petrosky, E-RYT 500, YACEP. I've built multiple six-figure yoga businesses, including an award-winning studio and school. I've trained and coached hundreds of yoga teachers into leaders making real revenue.
You don't need another certification. You need to sell the one you have.
This is what I help people with, and it's what actually changes the game. When these four get sharp, that's when the money starts. Not before.
Social media
You're already posting. The question is whether any of it is building something. There's a real divide coming between teachers who know how to leverage social media and teachers who don't, and the ones who don't are often the ones with the most experience. We fix which side you land on.
Messaging
Your words decide whether someone stops or scrolls, shows up once or every week, and whether anybody ever hands you money. Most teachers talk about yoga the way every other teacher talks about yoga. We make you specific enough that the right person thinks you wrote it for her.
Sales
Offers, pricing, and the actual conversation. You have a solution to a problem, you say it out loud, and you ask the person if they want it. That's the entire job. We build offers worth buying, price them so the math works, and get you comfortable asking.
Identity
The part nobody sells you and the part that decides everything. All strategy works. Strategy is boring and repetitive, and when it gets boring, that's how you know you're doing it right. What stops you is the mindset underneath, so we work on the woman running the business, not just the business.
Stop Selling Yoga
The 4 questions that get you onto the page, so people stop scrolling and start booking.
Make content people actually buy from.
Information is free now. Johnny down the block can make a yin manual in ninety seconds. What got scarce isn't knowledge, it's you on the page. This is the exact framework I use in my own business and teach my private clients, all seventeen pages of it, free.
- A step by step structure anyone can follow, even if you've never written a good post in your life
- Post examples written two ways, side by side, so you see exactly what to change and why it works
- Top tips you can use on the very next thing you write
- Your next 7 days of content mapped out, day by day, so you never sit staring at a blank screen
Free. It lands in your inbox in about 60 seconds.
I have a Mastermind and a membership, and they're both fknnn awesome.
One is a daily habit you can start today for the price of a couple of drop-ins. One is twelve months of me in your business. Pick the one you're ready for.
Do It FKN Anyways
The daily fix. Motivation, real strategy, and a group of people building alongside you, so you stay in the game instead of losing another month.
- Five brand new trainings every week from me. Listen while you walk the dog.
- The full vault, over 10 hours, ready the second you join.
- A private community of wellness entrepreneurs who are actually building.
- Business tools built in, including the Business Plan Calculator.
Or $147 every 3 months. Founding member price, and you keep it. Cancel anytime, 3 days before billing.
Join DIFAPermission To Be Rich
Twelve months, weekly live coaching, the full business curriculum, and a group of people who are done playing small. This is the deep end.
- Weekly live group coaching, plus monthly collaboration and live copy editing calls.
- 1:1 Voxer access to me. A private voice and text channel straight to me.
- The complete Business of Yoga curriculum, offers through funnels.
- In person in Sedona, Arizona, October 22 to 25. Room and board included.
Payment plans on every tier. Affirm financing available.
See the MastermindJoin by September 30 to be at the retreat
The five identity shifts.
Every entrepreneur has to walk through these. No skipping.
You're not selling classes. You're selling change.
Visibility is a practice. Strong opinions are an act of generosity.
Your fear of being disliked is one of the most expensive habits you have.
Your nervous system is business infrastructure, not a luxury.
Saying no to the wrong things makes space for the right ones.
Check out More Than Just A Yoga Teacher.
The business education your teacher training skipped. Pricing, marketing, sales, mindset, money. Direct, honest, no BS. New episodes every week, free on Apple and Spotify.
Hollie opened a second studio, brought in 103 new students there, and blew past $10K months. Here's how we did it.
Tiffany doubled her monthly recurring revenue in under three months, and quit the corporate job without giving notice.
I built this by being fully myself, not by having a giant following.
I opened a studio in the middle of a pandemic when everybody told me not to. I built it, ran it, grew it, and sold it. I created $250,000 in revenue before I ever finished my 300-hour training. I've spent tens of thousands of dollars being coached by some of the best in the business so I could figure out how to make it work in the yoga world, because the yoga world is different and most business advice out there isn't built for us.
I'm not here to convince you that you deserve to make money. I'm here to show you how, because you're ready to receive it.
I'm a sober woman, and I show up for this work every single day no matter what, because I hold myself to the highest standards. I know I'm meant for really, really big FKN things. And I know you are too.
