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PTBRM: pricing increases September 5 Join by September 4 for limited-time discounted pricing and a free bonus 1:1 call PTBRM: pricing increases September 5 Join by September 4 for limited-time discounted pricing and a free bonus 1:1 call
12-month mastermind + coaching

Permission to be rich

A mastermind for insanely talented wellness entrepreneurs who already know they're made for way more.

You're fkn incredible at what you do. Your people already know it and so do you. This is where you build a business that matches your expertise.

Heather Petrosky, yoga business coach and founder of We Be Yoga, standing with her arms crossed in her studio
Pricing increases September 5 Join by September 4 and your free 45 minute 1:1 onboarding call is included.
Get in the room
A yoga teacher in a deep backbend in front of a bright window

You started building your empire

You are just not making enough money yet. And you know it.

  • More people should be in your classes. More people should be signed up for your membership. You want more people, and you are already busy as shit.
  • You post and nothing happens. You reach out in the DMs and nothing grows. You cannot figure out how to stand out on the internet.
  • You keep thinking that if you were smarter, or knew more, the next certificate or the next hundred training hours would finally move the needle.
  • Your work is random because your capacity is capped. A workshop here, a course there, none of it fitting together, because every move is based on how much energy you have left. And your energy is fknnn depleted.
  • You watch other people winning. You know your content is not good. You just do not know where to go next.

Here is all the shit you keep telling yourself.

"It's slow because it's summer." "It's the economy." "Nobody's spending right now."

Nobody wants to say the truth out loud, because believing everyone is struggling feels a lot better than admitting you were never taught how to run a business. So the excuses get repeated until they start to sound true.

They're not. Teachers are making real money right now, this summer, in this economy. The only difference is they learned the actual skills. Offers. Marketing. Social media. Selling.

You are not a bad teacher and you don't need to know more about yoga. You opened a business with a teaching certification.

That's exactly what Permission To Be Rich fixes.

Press play

Let me just tell you myself

You have read enough sales pages. Here is me, out loud, on what this room actually is, who it is for, and what happens once you are in it. Then you decide.

See the three tiers
The part nobody says out loud

The stories the wellness industry sold you

You've heard every one of these, probably from somebody you looked up to. The people you trained with. Maybe even your teacher. This is the reason so many brilliant teachers stay broke and call it integrity. These are the ideas rotting huge parts of the wellness industry from the inside out.

  • ✕ Wanting more money makes you less spiritual.
  • ✕ You are supposed to suffer for the work.
  • ✕ Charging pennies proves how devoted you are.
  • ✕ Running yourself into the ground is just what it takes.
  • ✕ Selling is pushy, and real teachers don't do it.
  • ✕ Talking about money cheapens the practice.
  • ✕ Just serve, and the abundance will show up on its own.
  • ✕ If you were meant for more, it would have happened by now.

Every one of these old-school ideas keeps people like you and me small, exhausted, and full of shame. I don't buy into a single one of them, and I never have.

Charging for the transformation you deliver is not only good business, it is the most spiritual act you can take.

You just found the room, the coaching program, and the mastermind where you get to put all of that shit down.

More money in the hands of good people has the power to change the world.

Before you wonder

So here is what this is not

I have spent over $110K on coaching and mentorship in the last five years. Some of it was worth every penny. Some of it absolutely was not. What I got out of all of it was knowing exactly what I did not want to build.

✕Not this

A portal stuffed with dozens of 45 to 90 minute trainings you will never finish.

Short and to the point

I have ADHD and a big full life, and that format has never once worked for me. Everything in here is short. You listen, you know what to do, you go do it. We keep it simple.

✕Not this

Raise your hand on the call and hope you are the one who gets picked.

You get answered every time

I have sat in so many rooms like that and hated every one. You pre-submit your question and it gets answered on the call, every time, as long as you are there live. Submissions create structure, and structure is what creates action.

✕Not this

Beat around the bush, feel-good, fluffy bullshit coaching.

I will call you on your shit

Lovingly, and that is exactly why the results in this room are real. I want you to call me out on mine too. You don't get results from someone blowing smoke up your ass.

You don't hire a coach to validate you. That is what your friends are for. You hire a coach to help you get results.

Why I built this

Three businesses. One method.

Hey hotties, I'm Heather Petrosky.

Here's probably what you want to know about me.

E-RYT 500, YACEP, founder of We Be Yoga. I've built three businesses from nothing. I opened an award-winning studio with a $12,000 personal loan. I leveraged that into my second business, a yoga teacher training school with insane profit margins. Then I built an online business that brought in over $78K in less than five months. The first two hit multiple six figures. All three were in completely different markets.

I did it the exact same way all three times.

  • Leverage social media until the right people can actually find you.
  • Sell like someone who is not apologizing for it.
  • Then serve the absolute shit out of the people who say yes.
  • Then we evaluate, reiterate, and continue to evolve.
Heather Petrosky sitting in a studio window, looking out

Three different markets, one method, and it worked every single time. That is how you know it is a method and not luck.

I've trained and coached hundreds of teachers and students, and I've sold out classes, workshops and trainings. But the thing I am actually best at is getting you to see what is holding you back and where your blind spots are, so you can move past them and not just make more money, but have a way better fknnn life.

We focus on four specific skills

The Core Four. They are the whole game.

Not twelve modules you will never open. Four skills, and every single one of them is the difference between a business that works and a business you eventually quit.

A yoga teacher holding a headstand against a patterned studio wall
01

Social media

You learn how to use social media to actually drive revenue into your business, and how to stand out instead of blending in with everybody else.

You will stop sounding like every other yoga teacher and every other wellness page on the internet. You will never build another ChatGPT flyer as long as you live. You will start posting like somebody people actually want to follow.

There is going to be a hard divide between teachers who understand how to leverage social media and teachers who do not. Joining PTBR puts you on the right side of it.

Heather Petrosky laughing while recording into a podcast microphone
02

Messaging

Your words decide whether somebody stops and actually reads what you have to say, or just keeps scrolling. Whether they show up every week or drop in once and ghost you forever. Whether they buy from you once, or over and over and over again.

Most teachers talk about yoga the same way every other teacher talks about yoga.

You will learn to write messaging so specific that the right people know you are talking directly to them, and get out their credit card.

Heather Petrosky coaching from the front of a full yoga class
03

Sales

We audit, build and elevate your offers so they are worth buying, price them so the math actually works, and get you comfortable asking for the sale. Not pushy, not weird, not desperate. Just you saying what you do, what it costs, and inviting people in.

We change how you think about selling. We change the systems you sell with. Then we put in the reps until the skill is yours: one on one conversations, selling to a room, and technology that sells for you in the background.

Selling is sacred. It is the only way anybody ever gets to experience your expertise.

Heather Petrosky, founder of We Be Yoga, in a teal blazer
04

Identity

The part nobody sells you, and the part that decides everything. This is the actual foundation of your entire business.

You can have the best fkn strategy in the world and it will not work if you are not constantly checking your mindset, building your leadership, and stepping fully into the identity of the fknnn boss bitch you already are.

This is the most important piece of all of it. If you cannot step into your authentic self and elevate how you lead, your business will always feel exhausting, and eventually you will resent it.

You can implement every strategy in the world, and even if it has worked for a million other people, if your mindset, your foundational work and your leadership underneath it are not tight, none of it will actually work. In here, you get both.

The real backbone of this work

The five identity shifts

This is the part nobody else in this industry is selling you, and it is the part that decides whether any of the strategy sticks. You become the person first. The business follows.

01
Practitioner → CEO

You are so much more than someone who instructs group classes. You know it and so do I. You are not selling classes. You are selling change.

02
Hiding → Being seen

Visibility is a spiritual practice baby. More people need to see you, and we are going to raise your capacity to be seen.

03
People pleaser → Decisive leader

Your fear of being disliked is one of the most expensive habits you have, and it sneaks in everywhere. Your leadership skills are everything.

04
Self critic → Self-compassionate operator

Your mind is either your greatest asset or your worst weapon. Your nervous system is business infrastructure, not a luxury.

05
Scarcity → Energetic boundaries

Saying no to the wrong things makes space for the right ones. And for the right people. This is how you stop running yourself into the ground and start building something you actually want to keep.

Your business is not just a business. It is self-development on steroids. Every one of these shifts shows up in your revenue, and that is exactly why we do this work in the room together instead of pretending strategy alone is enough.

Here's what my badass clients are saying

Don't take my word for it

Hollie went from running her studio like it was one of her hobbies to soaring past $10K+ months, and she just opened a second location.

“

Working with Heather has been the single best decision I've made since I opened my yoga studio in 2020. In just our first hour together, she helped me identify problems I was having with my system, my procedures, and my staff. Within 24 hours I made changes that were not only necessary, but that aligned with the WHY of my business.

My private yoga schedule has gone crazy. I have probably 25 different private yoga events between now and the end of July. It's nuts. I'm having to turn them down.

She's the kind of coach who tells you what you need to hear, not just what you want to hear. She doesn't solve problems for you, she teaches you how to solve them for yourself.

Hollie Kolcz Multi-Studio Owner

Tiffany doubled her recurring revenue, launched a high ticket program and a membership, and learned how to run her own ads.

“

I'm running Meta ads and I have a talking head reel that's very opinionated. I logged in and there was a comment from a week ago telling me to shut up. The big win is I had almost no emotion about it. Just "eh, another crazy person on the internet, bye." I noticed it and moved on SO FAST. The first mean comment I ever got, I could not stop thinking about for two days.

You know who I have to thank for that mindset shift? Heather. My life is changing so quickly in so many ways. It would take me so much longer to figure this out on my own.

She challenged me and supported me in so many ways in just 6 weeks. This is stuff it would have taken me years to figure out alone.

Tiffany Shepeard Yoga Therapist and Chronic Illness Coach
I have about a hundred more like these, if you'd like some light reading material Real messages from real people, just like you.

Permission To Be Rich Mastermind

Three tiers for you to pick from.

Limited-time discounted pricing increases September 5
Tier 3

The Empire

We work in close proximity and explode your business quickly. For the person who wants me in their business, not just in their week.

Everything in tier 2, plus
  • Biweekly private 1:1 sessions with me
  • VIP accommodations at your yearly retreat
  • Quarterly social media audit
  • Quarterly business audit
$24,997 Price after Sept 5 $19,997 Pay in full or $6,000 down + $1,545/mo x 11 Get in the room
Cash flow is a real thing and we get it. Affirm gives you 24 to 36 months. Check your options here and click Affirm at checkout.
Most people choose this
Tier 2

The Build

You never sit waiting for the next call. Full access to me between calls, plus the retreat. This is the one that changes the most businesses.

Everything in tier 1, plus
  • 1:1 Voxer access to me
  • One in-person retreat every year, room and board included (details below)
  • Monthly copy editing call
  • Monthly group collaboration call
  • Every portal update as it drops
$12,997 Price after Sept 5 $9,997 Pay in full or $3,000 down + $775/mo x 11 Get in the room
Cash flow is a real thing and we get it. Affirm gives you 24 to 36 months. Check your options here and click Affirm at checkout.
Tier 1

The Foundation

You get in the room and you stop guessing. Everything you need to start building on purpose instead of on whatever energy is left.

What you get
  • Weekly live group coaching call
  • The Group Chat
  • Your Do It FKN Anyways membership
  • Full portal of trainings, courses and resources
$4,997 Price after Sept 5 $3,997 Pay in full or $385/mo x 12, nothing down Get in the room
Cash flow is a real thing and we get it. Affirm gives you 24 to 36 months. Check your options here and click Affirm at checkout.

Join by September 4 and you also get a free 45 minute 1:1 onboarding call with me.

We find your blind spots so you can start making progress right away.

Every tier is a 12-month commitment. Payment plans are not subscriptions.

Everything that is included in your Mastermind

What you actually get

What you get
Tier 3The Empire
Tier 2The Build
Tier 1The Foundation

Weekly live group coaching

Every week for 12 months. Pre-submit your question, get it answered live, every single time.

Value$12,000
✓
✓
✓

The full portal

Every training, course and resource I have built, plus every update as it drops.

Value$5,000
✓
✓
✓

Do It FKN Anyways membership

Literal daily heat from me. Daily motivation, daily strategy, every single day for your whole 12 months.

Value$684
✓
✓
✓

The Group Chat

Where the wins get posted and the 11pm questions get asked. You stop building alone.

ValuePriceless
✓
✓
✓

1:1 Voxer access to me

A business coach in your pocket. Ask the question the moment it comes up instead of sitting on it all week.

Value$9,000
✓
✓

The in-person retreat

One every 12 months, room and board included. Sedona is next.

Value$5,000
✓
✓

Monthly copy editing call

We go through the actual words you are sending out so they actually sell.

Value$3,600
✓
✓

Monthly group collaboration call

Partnerships, referrals and joint offers that keep paying long after the 12 months are up.

Value$2,400
✓
✓

Biweekly private 1:1 sessions with me

Where we name your exact blind spots and build the plan around your business specifically.

Value$18,000
✓

Quarterly social media + business audits

Four times a year I go through your content and your numbers line by line and tell you what to change.

Value$6,000
✓

VIP accommodations at the retreat

The good room. Because you are going as the person running the empire.

Value$1,500
✓
Total value
$63,184
$37,684
$17,684
You pay
$19,997Before Sept 5
$9,997Before Sept 5
$3,997Before Sept 5
Red rock spires in Sedona, Arizona under a clear blue sky
Included in tiers 2 and 3

Four days in Sedona

October 22 to 25, 2026 Check in Thursday evening, check out Sunday morning

A life-changing, epic AF in-person retreat is included with your year-long Mastermind enrollment. Room and board are covered.

In October 2026 we are going to the magical spiritual vortex that is Sedona, Arizona. You will business plan in the red rocks and make friendships that last a lifetime. We work ON your business instead of IN your business, and we celebrate our bravery and our badassery together.

Ready to map out your 2027 business plan while looking at some of the best scenery in the United States, sipping the best coffee you have ever had, with the hottest, best yoga bitches on the planet?

That is what goes down in Sedona. It is when the group chat comes to life.

Every single person who has ever done an in-person Mastermind retreat says the same thing. This is the part that changed everything.

Devils Bridge rock arch above the Sedona valley

Sedona is our 2026 in-person retreat destination. Our 2027 destination will be somewhere completely different, and we announce it after October. Hint: still on the West Coast, and a lot closer to the beach.

September 4 at midnight is your deadline

The price goes up after that

On September 5 every tier price goes up. The Foundation goes to $4,997. The Build goes to $12,997. The Empire goes to $24,997. Whatever you lock in before then is what you pay for your full 12 months.

Lock in your limited-time discount now.

Free bonus

A 45 minute 1:1 onboarding call with me

Priceless

Join by September 4 and we get on a call. Just me and you, baby. I name your exact blind spots and tell you exactly what to do right now, so you start moving quickly and stop wasting your time on shit that does not make you money.

Pick your tier
No mystery, no waiting

Here is exactly how it goes down

From the second you hit enroll to the moment you start actually moving. There is no cohort, no start date, no sitting around.

1

You join

You enroll and an email lands with all of your onboarding information.

2

Everything opens

You onboard and it all unlocks. The links, the portals, the call schedule, the group.

3

You book your 1:1

You grab your onboarding call with me on the calendar right away.

4

You start moving

You are in the group immediately and taking action that day, not next week.

5

We do our 1:1

I name your exact blind spots and tell you what to do right now to start scaling.

The goal is that you wake up a week in thinking why the hell did I not join this sooner. That happens because you started the day you joined, not because you waited for a start date.

This is not for everybody

And it is not supposed to be.

This is for you if

  • You are already teaching or coaching, and you know there is another level and you cannot get there alone.
  • You own a wellness studio.
  • You run your own classes or workshops.
  • You are building your online empire and you are ready to get strategic about growth.
  • You are ready to make social media your little bitch baby instead of avoiding it or complaining about posting.
  • You want somebody who has actually done it, with proven success at the thing you are building, to tell you exactly what to do.
  • You want to be held to a higher standard than you are currently holding yourself to, because you know that is how you increase your capacity.
  • You are coachable, you take action, and you understand that waiting to feel ready is a bunch of annoying bullshit that is not real.
  • You want a coach who tells you the truth so you can actually expand, not one who tells you what you want to hear because they are worried about you liking them.

This is not for you if

  • You are looking for a magic formula that requires no effort. That is not real. Bye.
  • You want somebody to build your business for you. You could technically hire that out, but you will never find your own voice that way. You might as well just use ChatGPT.
  • You are not ready to treat what you do like an actual business.
  • You want to keep running your business like a people pleaser and like the version of you from five years ago. No thank you.
  • You are cool with just teaching a few weekly classes and working for other people. That is totally fine, we just have bigger goals and this probably is not for you.
  • You want to feel good more than you want to change.
  • You need somebody to be soft with you when you are avoiding the work.

If you read the left column and felt something in your chest, that is your answer.

This works because everybody inside it actually wants to do the work. This is not one of those masterminds where everybody sits around and whines and complains.

The stuff you are wondering

Questions, answered

When does it start?

The second you enroll. There is no cohort and no start date. You get your onboarding email, everything opens, you book your 1:1, and you are in the group that same day.

What if I am just getting started?

Even better. There are people in here at completely different stages running completely different businesses. Studio owners. Teachers building online. Coaches with a membership. People who are just starting out.

That works because the system is the same at every level. The Core Four, social media, messaging, sales and identity, is what you use to get to your next level no matter which level you are standing on right now. What changes is where you apply it and how big the moves get.

You do not need business experience. You need to be willing to learn and to actually do the work.

When are the calls?
  • Weekly group coaching Every Tuesday, 10am PT / 1pm ET
  • Monthly group collaboration call Second Friday of every month, 10am PT / 1pm ET
  • Monthly copy editing call Fourth Friday of every month, 10am PT / 1pm ET

Every call is recorded and the replays live in your portal, so you never lose anything if life happens.

What happens on the weekly calls?

You pre-submit your question on the coaching form before the call, and then you get coached on your specific thing. No raising your hand and hoping you get picked.

I stay on that call as long as you are on it. If you pre-submitted and you are there live, you get coached, no matter how long it takes.

And even when you do not have a question, you learn a ridiculous amount listening to everybody else get coached.

How long am I committing for?

Twelve months, on every tier. A payment plan is not a subscription, it is the full price split into pieces, so you are responsible for the whole amount either way.

I build it this way on purpose. Real change in a business does not happen in six weeks, and I am not interested in running a program where people dabble.

What about the Sedona retreat?

It is included in tiers 2 and 3, one retreat per 12 months, with room and board covered. You check in Thursday evening October 22 and check out Sunday morning October 25. You get yourself there, everything else is handled.

Sedona is our 2026 destination. Our 2027 destination will be somewhere completely different and we announce it after October. Hint: still on the West Coast, and a lot closer to the beach.

Can I pay over a longer period?

Yes. Cash flow is a real thing and we get it.

Click the Affirm link underneath whichever tier you want. That takes you to a Stripe checkout page. Choose Affirm as your payment method and it redirects you over to Affirm, where you can explore longer payment options, up to 24 to 36 months.

Which tier should I pick?

The Empire is private, extremely high touch, close proximity coaching. Biweekly 1:1 sessions with me, Voxer, quarterly audits on your content and your numbers, and VIP accommodations at the retreat. This is for the person who wants me inside their business, not just in their week.

The Build is our most popular choice. You get the weekly coaching, the retreat, the copy call, the collaboration call, and a private Voxer channel with me during the week.

Let me be honest about the Voxer, because it is the thing people underestimate. Having a private channel with me is like having a coach on call. You hit a decision on a Tuesday afternoon and you ask me right then instead of sitting on it for six days. It is not where we solve your life problems, it is quick access when you need an answer to keep moving.

The Foundation is for when you want in and you cannot go all the way in yet. You get the weekly coaching, the full portal, the Group Chat and your Do It FKN Anyways membership. You will get real results and a ton of value here. It is a great way to start.

Still not sure? DM me @webeyogaofficial and we can talk through what the best option is for you.

What is your refund policy?

Due to the digital nature of this program, there are no refunds.

If you are looking for a guarantee before you will bet on yourself, I am probably not your coach, and I would rather tell you that now than take your money.

What I can guarantee is this. If you show up consistently, put in the work consistently, and follow the systems and the steps, your life and your business will drastically change for the better. That is true in all of life. You know it and so do I.

What is your coaching style?

Direct, but loving. I will tell you what you need to hear instead of what you want to hear, and I will call you on your shit in a way that you can handle, because I love the shit out of my clients and that is what a good coach does.

A coach challenges you so you can expand your capacity, and when your capacity expands so does your business and so does your life.

Still have a question I did not answer here? DM me @webeyogaofficial and ask me directly. I answer those DMs myself, and I would love to have a little chitty chat with you. Let's go.

One last thing

Ready is never coming

It never comes for anybody. You do it anyways, and the version of you who can run this business gets built on the way, one day at a time baby.

Pricing increases September 5

Join by September 4 and your free 45 minute 1:1 onboarding call is included. Whatever you lock in now is what you pay for your full 12 months.

Join the Mastermind

Rather talk it through first? DM me @webeyogaofficial and I will tell you straight which tier is right for you.