Permission to be rich.
The Mini Mastermind.
For wellness entrepreneurs who are ready to pour gasoline on the fire and go ALL IN for the next six months. Weekly coaching and training for you to gain clarity, build systems that bring in consistent revenue, and sell like the CEO bad bitch you know you already are.
Join the MiniFor the people who know how powerful it is to take quick action: enroll by October 10 and get a free 90-minute 1:1 strategy call, plus $500 off when you pay in full. Use code MINI500 at checkout.
You're working your balls off. So why doesn't the money match how hard you're working?
You're posting regularly on social media. You have multiple ways people can work with you. You've downloaded the freebies and sat through a webinar or two. You even signed up for that 5-day challenge, and maybe you bought that $27 mini course everybody was talking about. You're doing EVERYTHING you think you're supposed to be doing, and you still can't figure out why you're not making more money. Especially when you see everybody screenshotting their "massive wins" on Instagram every single day.
Enough is enough. It's your turn now.
- You scroll Instagram and see tons of people winning, selling out, launching, booking clients, and you genuinely do not fkn get how they're doing it.
- You want your income to feel BIG. Really big. Not like you scrape together a few decent months and then pray the next one turns out good too.
- You're burnt out on content. You want to walk your own path and build something that doesn't need you glued to your phone all day. Your stomach turns every time your weekly screen time report pops up, and you KNOW there's a better way.
- You're tired. Tired in your bones and in your soul. You're teaching, creating, answering DMs and holding space for everybody, and there's nothing left at the end of the day to actually build your business.
For real. You're probably not doing anything necessarily wrong. You're exactly where you are because you don't have systems in place to bring in consistent revenue and consistent people through your door without running yourself into the ground. Effort was never the problem. Structure, systems and focus are.
This is what happens when you invest in mentorship.
She scaled to that number in less than 90 days. Then she opened her second studio and had 103 new customers in the first month.
Hollie, studio ownerfrom her very first half-day retreat, with 10 people in the room. Her words: "wildly successful."
Andrea, retreat leaderin her brand-new membership, which leads directly into her high-ticket coaching program. Two programs built and launched in under 4 months.
Tiffany, yoga therapistnew Instagram followers in the last month, and she's filling her online membership straight from Instagram.
Lucy, studio owneron opening day of her brand-new studio, and now she's filling her founding membership with a system and a plan.
Sarah Kate, studio ownerShe raised the price of her high-ticket offer, and every single client stayed and re-signed at her higher rate.
Lori, wellness coachA year felt too long. 6 months feels just right.
You aren't a fkn dum-dum. You know coaching and mentorship is the fastest way to grow your business. You know you need somebody in your corner who has actually done this, somebody with real experience who can help you work smarter, not harder. You've watched other people get coached and seen their businesses blow up. But some of those massive high-ticket price tags and year-long commitments felt like too much for where you are right now.
So you get stuck in the cycle. You keep trying to figure it out alone, picking up freebies off the internet and getting distracted by everything you see on Instagram, thinking THIS is the next thing you should try. And then the next thing. And then the next.
The Mini is what breaks that cycle. We map out a strategy and a plan that is specific to YOU and YOUR business, so you stop feeling like you're all over the fkn place all the time.
Get clear. Build systems. Sell like the CEO.
This is the Permission To Be Rich curriculum, in the order that actually builds momentum.
Get your business clear
Most people come in with too many offers, teaching everything, going in every direction. We get you focused on ONE profitable business model, the offers that actually make you money, and a plan for what to stop doing.
Build revenue systems
Then we build lead-generating, profitable funnels. Content that brings in clients through Instagram, your podcast or ads, and a clear path from finding you to buying from you. This is how your income stops being a rollercoaster.
Sell like the CEO
Pricing that actually works, invitations and DMs that don't feel weird, and showing up like the CEO who runs this business. This is the Permission To Be Rich part, and it's what makes everything else stick.
Three businesses. One method.
Hey hotties, I'm Heather Petrosky. E-RYT 500, YACEP, founder of We Be Yoga. I opened an award-winning studio with a $12,000 personal loan, built a teacher training school with insane profit margins, then built an online business. In 2021 I started using social media on purpose to fill my studio membership. The next year we won Best Yoga Studio in my county, and people would walk in saying, "Oh my god, I feel like I'm meeting somebody famous." This is the actual power of social media that I can't wait to teach you. I've used the same system to fill my teacher trainings, and now my online programs.
in the last 9 months from my DM sales funnel alone, with under 5K followers on Instagram and under 2K on a brand-new TikTok. You do not need a massive audience. You need a system.
This system works so well that I was able to do that while battling depression, selling my in-person business, moving across the country, and doing it all kind of half-assed. That's what a system does. It keeps working on the days you can't give it everything, and that is what we build inside of this coaching program for you.
Don't take my word for it.
Working with Heather has been the single best decision I've made since I opened my yoga studio in 2020. In just our first hour together, she helped me identify problems I was having with my system, my procedures, and my staff. Within 24 hours I made changes that were not only necessary, but that aligned with the WHY of my business.
My private yoga schedule has gone crazy. I have probably 25 different private yoga events between now and the end of July. It's nuts. I'm having to turn them down.
She's the kind of coach who tells you what you need to hear, not just what you want to hear. She doesn't solve problems for you, she teaches you how to solve them for yourself.
I'm running Meta ads and I have a talking head reel that's very opinionated. I logged in and there was a comment from a week ago telling me to shut up. The big win is I had almost no emotion about it. Just "eh, another crazy person on the internet, bye." I noticed it and moved on SO FAST. The first mean comment I ever got, I could not stop thinking about for two days.
You know who I have to thank for that mindset shift? Heather. My life is changing so quickly in so many ways.
She challenged me and supported me in so many ways in just 6 weeks. This is stuff it would have taken me years to figure out alone.
I have about a hundred more like these, if you'd like some light reading material.
This coaching is not for everybody. And it's not supposed to be.
This is for you if
- You're already teaching, coaching or running a wellness business, and you know there's another level you cannot get to alone.
- You just started and you want to get clear and build momentum before you waste another year guessing.
- You're DONE piecing your business together from freebies and webinars.
- You want social media to finally stabilize your revenue, without being glued to your phone.
- You're coachable, you take action, and you know waiting to feel ready is a bunch of annoying bullshit that is not real.
- You want a coach who tells you the truth, not one who tells you what you want to hear.
This is not for you if
- You're looking for a magic formula that requires no effort. That is not real. Bye.
- You want somebody to build your business for you. You might as well just use ChatGPT.
- You're not ready to treat what you do like an actual business.
- You want to keep running your business like the version of you from five years ago. No thank you.
- You want to feel good more than you want to change.
- You need somebody to be soft with you when you're avoiding the work.
If you read the left column and felt something in your chest, that's your answer.
It's time to get in the room โ
Here are your two payment options. Same six months, same access either way.
Pay in full
One payment, done, and $1,240 stays in your pocket.
- Weekly live group coaching
- Thursday content + coworking calls
- The full training portal + call library
Payment plan
Six monthly payments starting today. This one costs $1,240 more, and the $500 code doesn't apply. Enroll by October 10 and you still get the free 1:1 strategy call.
- Everything in Option 1
Want the pay in full price with a longer payment option?
Check out longer-term payment plans through our third-party financing partner, Affirm. You KEEP the pay in full price and spread it out over time. Enroll by October 10 and code MINI500 works here too, so you still get your $500 off. Choose Affirm at checkout to see what you qualify for.
Approval and terms are set by Affirm.
The Mini is a 6-month commitment. Payment plans are not subscriptions. Affirm terms are between you and Affirm.
So what makes it the mini?
You get the coaching, the call library and the systems. It's a great fkn, rock-solid place to start if you need accountability, a more accessible price point, and want to learn and grow. What makes the Mini different is the amount of access and 1:1 support you get from ME.
Six months of coaching
- Weekly live group coaching + the call library
- Thursday content and coworking calls
- The full training portal
- One 90-minute 1:1 strategy callWhen you enroll by October 10
Twelve months, way more of me
- A full year, double the timeFor people who want an ongoing, longer-term commitment and way more accountability.
- A 1:1 Voxer channel with meSupport in between calls, so you can ask questions as they come up and move 10 times as fast with direction from me.
- A VIP luxury in-person retreatRoom and board included.
- Multiple 1:1 sessions with meNot just one strategy call. Way more individual support, with eyes on your business the whole year.
The full Mastermind is where I have eyes on your business ALL of the time. As your mentor I see your blind spots even faster, so you can grow faster. If you want more, you can always upgrade.
See the full MastermindQuestions, answered.
When does it start?
The second you enroll. Your onboarding email lands, everything opens, and you're on the next Tuesday coaching call. The Thursday content and coworking calls kick off November 5. Enroll by October 10 and you'll book your free 90-minute 1:1 strategy call with me right away.
How does the $500 off work?
Enroll by October 10, pay in full, and use code MINI500 at checkout to pay $2,388. It works on the Affirm option too. It does not apply to the 6-month payment plan. Everyone who enrolls by October 10 gets the free 90-minute strategy call, no matter how they pay.
What if I'm just getting started?
Even better. The Mini is built to help you get clear and get momentum, no matter where you're starting from. You don't need business experience. You need to be willing to learn and actually do the work.
When are the calls?
Group coaching: every Tuesday, 10am PT / 1pm ET, with the Mastermind members. Pre-submit your question and it gets answered as long as you're there live.
Content calls: 1st and 3rd Thursdays. Coworking calls: 2nd and 4th Thursdays. Both 10am PT / 1pm ET, starting November 5. No call on a 5th Thursday.
Every call is recorded and lives in your call library.
How long am I committing for?
Six months. The payment plan is six monthly payments of $688. It's not a subscription, it's the full price split into pieces, so you're responsible for the whole amount either way.
Can I upgrade to the full Mastermind?
Yes. If you want more, you can always upgrade to the full Permission To Be Rich Mastermind. DM me and we'll talk through it.
Can I pay over a longer period?
Yes. Use the Affirm button, choose Affirm as your payment method at checkout, and explore longer payment options while keeping the pay in full price. Affirm terms are between you and Affirm.
What's your refund policy?
Due to the digital nature of this program, there are no refunds. What I can guarantee: if you show up, do the work and follow the systems, your business will change. You know it and so do I.
Still have a question?
DM me @webeyogaofficial and ask me directly. I answer those myself.
Being ready is bullshit, and you know it.
Ready never comes for anybody. You do it anyways, and the version of you who can run this business gets built on the way. Six months from now you can still be piecing it together alone, or you can be clear, focused, and finally making real, consistent money.
Join the MiniEnroll by October 10: get a free 90-minute 1:1 strategy call, plus $500 off pay in full with code MINI500.
